When OLIPOP launched SpongeBob’s new Pineapple Paradise flavor, naturally Plankton had to try to destroy it.

we launched Plankton’s new evil genius business plan: Chumpop.
A Plankton-sized, chum-flavored competing soda.

Seriously the cans are like 2 inches tall and taste disgusting.

Plankton took over OLIPOP’s social media, disrupted in-store shelves, hijacked influencer shipments to send them Chumpop, and sabotaged OLIPOP’s Pineapple Paradise films to push his evil creation instead.