Dave & Buster’s wanted to refocus their audience to adults and needed a campaign that helped adults reconsider the fun they could be having at D&B’s instead of all the “adult stuff” we choose to do.

So we invented a new self-help method. The Dave & Buster’s Method, a 728-step process designed recenter your life around what’s truly important: Hanging with your friends at D&B’s

Directed by David Shafei.