Walk into a Dave and Buster’s and what do you hear? A bunch of arcade machines telling you, “Great job! You’re on a roll! Perfect!” With all that positive reinforcement, you can’t leave D&B’s without feeling like a winner. We summed up that winning feeling in one word. And then repeated it three times.

Ding Ding Ding.

These three words won us the business in the midst of the pandemic.

Mother New York and Mother Design combined forces to relaunch this classic brand with a new sonic tagline, brand identity, and tone of voice. Photography by Scott Pitts and The Tyler Twins.